Vento a Favore.
Modena, Italy · sales copy written in Italian
An Italian company that exports? →
Product sheets · technical data sheets · pages for Italian buyers

The same things, written the way an Italian buyer reads them.

Vento a Favore writes, in Italian, the sales material of foreign companies that sell in Italy. Not translation: the content is rewritten, because the sentence that convinces a buyer at home and the sentence that convinces a buyer in Italy are not the same sentence.

You can start small: a first reading of your Italian pages costs €39, arrives within 48 hours and is deducted from the first job.

The problem, concretely

The difference shows up on a single sentence

On the left, the machine rendering into Italian — the one you can read today on a great many pages. On the right, the same information written the way somebody who has to buy in Italy looks for it.

Machinery manufacturer · button on the product page Enquire now
Machine

Indagare ora

Rewritten

Richiedi un’offerta

Indagare is what a police officer does: the machine read «enquire» as «investigate». It sits on the one button that turns a visitor into a contact, and an Italian buyer reads it as a page nobody ever checked. Richiedi un’offerta — ask for a quotation — is what every Italian manufacturer writes there.

Cosmetics manufacturer · product page Premium bio-cellulose masks with a skin-adaptive, ultra-fine matrix structure.
Machine

Maschere premium in bio-cellulosa con una struttura a matrice ultra-fine adattiva alla pelle.

Rewritten

Maschera in biocellulosa: la trama aderisce al viso senza staccarsi, anche sul contorno occhi. Posa 15 minuti, monouso, confezione da 5.

The first line is correct Italian and tells an Italian beautician neither how the mask is used nor how long it stays on. The second one says: the mesh grips the face without lifting, even around the eyes; fifteen minutes; single use; box of five. That is what she needs in order to resell it.

Industrial supplier · contact page Monday – Thursday, 8:00 – 17:00
Machine

Lunedi – Giovedi, 8:00 – 17:00

Rewritten

Da lunedì a giovedì, 8:00 – 17:00. Assistenza in italiano: chiedete del referente per l’Italia.

Two missing accents — lunedì, giovedì — and the page tells every Italian reader that no Italian has ever read it. Nobody will write to point it out. The rewritten line also answers the question a buyer of industrial equipment asks first: who picks up the phone, and in which language.

What gets delivered

Three documents, all ready to use

Product sheet

The one-page PDF an Italian distributor asks for as soon as he writes to you. Half story, half data: sizes, packing data, technical specifications, certifications, delivery times, Incoterms.

Format
A4 PDF + editable text
Lead time
5 days from the material
You send
the existing sheet in your own language

Company page

Your «about us» page, rewritten as facts instead of adjectives: since when, in which plant, with which controls, what you do that the others do not. It is the page that holds the price up.

Format
text ready for the website
Lead time
5 days from the material
You send
the page as it stands today

E-commerce descriptions

Your shop listings, up to 15 products. On a direct sale there is no agent to explain: the description is the only salesman in the room.

Format
CSV or text, ready to paste
Lead time
10 days from the material
You send
the product list
Languages

Italian as the main language, three others on request

Italian is the craft: it is the one language you will not find in-house and the only one written here by a native speaker. The others are added when they are needed, and stay deliberately confined to technical and commercial documents — sheets, price lists, specifications — where the content is facts and not idiom. It is the choice that keeps quality high instead of promising it.

Italian

Every document on the price list: product sheets, company pages, e-commerce descriptions, material for Italian trade fairs and correspondence with distributors. Written by someone who has spoken the language since birth.

Main language

French

Product sheets and technical specifications, with the terminology of standards and product regulations rendered correctly.

On request

German

Product sheets and technical specifications for the German-speaking markets, where the data matter more than the adjectives.

On request

Spanish

Product sheets and technical specifications, useful for the Latin American markets as well.

On request

We do not touch instruction manuals, labels or declarations of conformity: those are regulated matter, the language is imposed by law and the responsibility stays with the manufacturer. Saying so in advance is part of the job.

The website

When the problem is not the language, it is the page

It happens often: a company that works very well, and an Italian page produced by a machine — or no Italian page at all. Whoever looks for you from Italy finds that page anyway, and in that moment it is everything they know about you.

The pages of your site, rewritten in Italianup to five pages, laid out and ready to upload · 10 working days 390 €

And if there is no site yet, we build it →

Examples

Four real documents, open them

Not descriptions of what could be done: the finished documents, exactly as they are delivered. They are written in Italian, because that is the product. The companies shown are fictitious and the figures are plausible but invented — they are there to show the format, not to supply usable content.

Every document is delivered as a typeset PDF and as editable text, so that it can be picked up and updated later without depending on anyone.

Price list

Whole prices, no quotation

WorkPrice
First reading of your Italian pagesten observations · 48 hours · deducted from the first job 39 €
Product sheetone page, typeset PDF · 5 days 140 €
Five product sheetssame layout throughout · 8 days 550 €
Company page«about us», history, method · 5 days 180 €
E-commerce descriptionsup to 15 products · 10 days 380 €
Company page and three product sheetsthe package for exhibiting at an Italian trade fair · 10 days 690 €
The same sheet in a second languageFrench, German or Spanish, ordered together with the first · 3 days 84 €

Days are working days and are counted from when the material arrives, not from the order: if the texts come in on a Monday, the sheet is ready the following Monday. The five sheets share one layout, which is why they cost less than five single sheets and take eight days instead of twenty-five. One round of revision is included. The €39 of the first reading are deducted in full from the first job commissioned within sixty days, so starting there costs nothing extra. Payment on delivery, by bank transfer. A proper receipt is issued for every job; no withholding tax applies to clients based outside Italy.

How it works

Four steps, and the clock only starts at the end

The first two steps cost nothing and start no clock. The five working days are counted from the moment the material arrives.

Before anything

First contact

The link to the page you want in Italian is enough. No form to fill in.

Within a day

Three lines as a sample

A passage of your own text is rewritten in Italian free of charge, so that your judgement is formed on your material and not on someone else’s example.

Then

Material

If the approach convinces you, all that is needed is the original text and the product data. The price is already in the list, and so is the time: five working days for a product sheet, ten for a catalogue, three weeks for a website. The count starts here, when the material arrives — not when the order is placed.

On delivery

The finished work

Within the working days stated, as a laid-out PDF and as editable text, with one round of revision included. The receipt follows.

Every job has its own path. Open the one that concerns you.

The first reading48 hours

The request The addresses of the Italian pages that matter most to you. Nothing else to prepare: we read what is already published.

Within two working days The document arrives with ten observations, each with the line as it stands and the line rewritten. If it does not convince you, it ends there at no cost.

One document5 working days

Day 1 The original text and the product data arrive. The count starts here, not when the order is placed.

Days 2 to 4 Rewriting and layout. Whatever is unclear is asked once, in one email, not in five.

Day 5 Delivery as a laid-out PDF and as editable text, with one round of revision within the following ten days.

Several documents together8 to 10 working days

Day 1 Material and order of priority: which document has to be ready first.

Days 2 and 3 The pattern is set on the first document and approved before the others follow it. This is why several documents cost less than the same number ordered one at a time.

Up to the last day The others follow that pattern, and everything is delivered together.

The website10 working days, or three weeks from scratch

Week 1 Material, the list of pages, and the first version of the main page to look at together.

Week 2 The other pages, in the same shape.

Week 3 Reading tests on a phone and on a computer, the domain in your name, publication. Then thirty days to ask for corrections.

Where to start

Thirty-nine euro to find out what needs fixing

The first reading is ten observations on the Italian pages you have already published, each one with the sentence as it stands, how an Italian buyer reads it, and how we would write it. It arrives within 48 hours and it is a decision you can take on your own, without a meeting. If the work is then commissioned, the €39 come off in full: it is a deposit, not an extra cost.

How the first reading works ventoafavorecf@gmail.com · reply within one working day
Contact

How the work is done

Vento a Favore operates from the province of Modena and works entirely remotely, with companies across Europe. No structure and no quotations: the prices are the ones on the list and the lead times are the ones stated. The work is signed by Francesco, who remains your only contact from the first message to delivery.

Email
ventoafavorecf@gmail.com
Where
Province of Modena, Italy — everything remote
Direction
From your texts into Italian, and on request into French, German and Spanish